Permanent Link: https://blogs.babson.edu/entrepreneurship/2011/03/21/online-marketing-offline/
It is always difficult to make drastic changes to your business, especially if you argued for reasons to do a certain something. The fact is, as humans, we’re stubborn, and that comes from our hubris. For our web startup, we’ve done a lot of things we were not proud of, but were too proud in…
Marketing is perhaps one of the hardest things to do for any business. It’s such a complicated science involving extended costs, financing, budgeting, returns, etc. When you create a marketing campaign, you have to think about the budget for different channels, which is a complicated process because you have to consider the metrics and what…
Running 3 business is quite hard. Clearly, we decided to create up three startups for betterment of the companies as a whole. We started Blank Label as our premier store, allowing customers to create-their-own dress shirts with all the styling options they loved. Then we launched RE:custom, as a hub about customization, solidifying our position…
In building our business, we have flirted with the idea of raising institutional funds, thinking it would be the savior of us all, or the doom of our company and our general happiness as entrepreneurs. Of course, we are still on the fence, after realizing that funds would be valuable for us especially as we…
Other than focusing on creating a great product for the end-user, we have to think a lot about the online experience we offer for shoppers which includes our virtual dress shirt designer app to let guys design their own customized men’s dress shirts. Then for Thread Tradition, we have to think about an easy ordering…
At home, the heater broke, and it’s still freezing in the northeast, almost as if it were the peak of winter, just without the snow and ice. But I’m working with fingerless gloves, bundled up feeling like a sumo wrestler. I’m thinking about more comfortable times, like if I were working in an office that…
We keep wondering about how we can prep for scale, looking to hire new awesome team members all the time, looking into building our of manufacturing facility and such. But we can’t find the best reasons to scale. Our sales are good, but not explosive. Our funds aren’t too high, so we need to be…
It’s interesting how some stores still have salespeople. Like real, hardcore salespeople that still work on part-base salary and part-commission. You see how quickly an associate will come by and tail your store experience making sure you’re never left unattended. It’s a bit horrifying for someone just browsing to feel pressured into trying something on,…
I’ve been engrossed in online shopping recently. I’ve recently come upon a wrist-watch addiction, realizing this after spending countless hours browsing watch forums learning about the beauty of horology. The places I usually go to shop for my watch needs are Daily Deal site trackers tracking watch sales since you have daily deals in almost every…
More recently we have explored more things for our marketing arsenal, from trying different search engines and testing our Google Adwords campaigns on their systems, to experimenting with more networks in display advertising, to more affiliate networks, but none of those panned out. In fact, what we have been trying to do is online marketing…
