Permanent Link: https://blogs.babson.edu/entrepreneurship/2011/01/07/leveraging-social-media-for-a-start-up/
For the last few days, I’ve been undervaluing sleep, thinking it’s OK to go on 4 hours each day and churn the midnight oil because there’s tons of stuff that needs to be done. If I work twice as hard, I will be twice as effective. Clearly, that’s a fool’s thought, but with so many…
Reflecting on when we were working out of the Babson Summer Ventures program back in the summer of 2009, with startups like BongoBing and their founders Raul Pellerano and Mikaela Gillette, working on our startup, supporting them when they needed help, thinking about how I could cleverly go to my day job and work on…
Working with Chinese businesses isn’t the easiest thing to do, namely suppliers, especially when you are a foreign company. Even as Chinese persons ourselves (Fan and me), we have always had a hard time working with suppliers who basically hold no liability to us. For example, we’ve experienced some shady dealings with some suppliers, but…
As we’ve evolved through phases of how to manage on-site content, blog content, and external content creation, we’ve finally come to think about the following factors when creating great content for our business: i) Optimizing for SEO – of course, this isn’t as easy any more and will probably be less profitable what with all…
There are a lot of ups and downs in running a business, especially one bootstrapped like ours. It’s not easy learning how to scrape and fend for ourselves as incredibly young entrepreneurs. But our determination has gotten us through the tougher stages in our life. There are a few things we’ve learned along the way…
Marketing is a tricky issue, especially when you’re a bootstrapped company, low on capital and with weak cash flow. You have to be especially careful with how you are spending your money and that each cost is justified or that there is a reasonable ROI for everything you do. We recently spend our largest marketing…
After 15 months of the team always being remote to some extent, it’s been a revelation, even though things have been working out well, that we need to stick together. After touting how great remote operations work, for a business to grow, being completely remote just isn’t an ideal solution. As your business is scaling,…
Affiliate marketing is a lucrative but also equally difficult venture with the potential to provide you with a long-lasting stream of residual earnings—assuming you know what you’re doing. Most online start-ups give up and fail within the first year because they don’t strategize; they merely waltz into it with delusions of grandeur. As an affiliate…
One of the most valuable marketing tools in an online start-up company’s toolbox is email marketing. Granted, there is a thin line between “email marketing” and “spam”. It is essential to understand the difference between the two in order to conduct a successful email marketing campaign. Value One should always provide something of value in…
Drive More Traffic To Your Website With Social Media Starting a new business with the internet as your shopfront means competing with many other online businesses, but it also means that you have access to much more free traffic than you could ever hope for. To get that free traffic, online start-ups might want to…
