The Blank Center’s #How2Tuesday series continues on Tuesday, October 10 at 5pm in Luksic 101: How 2 Discover Your Customer with Keith Hopper! Please note the room location is Luksic 101. The majority of new products fail because their creators lack a complete understanding of their customers. In this hands-on workshop, Keith will define Customer…
Want to learn something really practical to get your startup moving in the right direction? #How2Tuesdays are short, workshop style sessions meant to bring you very specific, user friendly instruction on some of the most important things you need to know how to do for your venture. Every Tuesday at 5pm in the Blank…
Entrepreneur-in-Residence Len Green will be coming to campus the first week of October! In addition to office hours for Butler Launch Pad participants, on Thursday, October 5, Len will welcome another Len! Former Babson President and current HBS professor, Len Schlesinger will be with us for a lively and instructive discussion around entrepreneurship and opportunity…
We are so excited for our first #How2Tuesday of the fall semester: How to Uncover and Shape Your Value Proposition with Chair of the Entrepreneurship Division, Andrew Corbett! How do you articulate the value you provide your customers and other stakeholders? In this workshop you will gain insights in distilling your prospective value into an…
Learning about your customers may seem obvious to first-time entrepreneurs. However, for many founders, the moving pieces of a business sometimes gets in the way. We lose sight about what is important to the customer and, as a startup, we forget that we are providing value to the customer. During the Summer Venture Program (SVP),…
For our final How 2 Tuesday of the academic year, the Blank Center invited law firm Morgan Lewis to explain the basics of angel and venture capital investor agreements. Morgan Lewis provides invaluable services to emerging businesses and is a generous sponsor of the Blank Center. The creative presentation was titled “Angel Financing: A Play…
Do you have a website? Have you wondered how to use Google AdWords to increase traffic to your site? At a recent How 2 Tuesday event, Nicholas Bourdon taught us how. Nicholas is a sophomore at Babson and serves as the Vice President of the newly-established undergraduate organization Babson CODE. He took an “Ultimate Google…
Wondering how to sell your early-stage tech business? The Blank Center welcomed Janet Comenos, CEO of Spotted Media, to a How 2 Tuesday event to share how to acquire your first group of customers. Janet founded Spotted Media to provide a way for brands to advertise using photos of celebrities in their day-to-day lives using…
Babson College’s Public Relations (PR) team stopped by the Blank Center to share their tips for interesting the media in your business and how to handle it when they are. Babson’s PR team works specifically for “earned media” by providing media outlets with great Babson-related stories. Their techniques are applicable to businesses at every stage.…
The Blank Center recently had the pleasure of hosting Adam Martel M’17 and Rich Palmer M’16 of Gravyty, a firm that helps nonprofits raise more money and build better relationships with donors. In the last year, Gravyty raised a seed round and returned to campus to help Babson startups to do the same. One of…
