First Fall 2017 #How2Tuesday: How 2 Uncover and Shape Your Value Proposition
We are so excited for our first #How2Tuesday of the fall semester: How to Uncover and Shape Your Value Proposition with Chair of the Entrepreneurship Division, Andrew Corbett!
How do you articulate the value you provide your customers and other stakeholders? In this workshop you will gain insights in distilling your prospective value into an easily understandable position. You’ll work through a step-by-step process to you help you examine your benefits and differentiation and translate it into a clear vale proposition that all of your stakeholders can understand.
About Andrew Corbett
Andrew Corbett is a Professor of Entrepreneurship and serves as Chair of the Entrepreneurship Division. He is a Babson Research Scholar and Faculty Director for the John E. & Alice L. Butler Venture Accelerator at Babson College. Professor Corbett is also a consulting editor for the Journal of Management Studies, field editor for the Journal of Business Venturing, and co-editor of the Advances in Entrepreneurship, Firm Emergence, and Growth book series. Full bio here >>
See you on Tuesday, October 3 at 5pm in Luksic 101 (new location)!
What are #How2Tuesdays?:
Want to learn something really practical to get your startup moving in the right direction? #How2Tuesdays are short, workshop style sessions meant to bring you very specific, user friendly instruction on some of the most important things you need to know how to do for your venture. Every Tuesday at 5pm in the Blank Center!