Author: Emily Denoble

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How 2 Use Free Tools for Your Startup

Greg Gomer ’07, a serial entrepreneur, co-founder of BostInno and HqO, led a How 2 Tuesday on using free tools for your startup. Greg began the presentation with the statement that believing you need to raise capital before you really start your business is a “death sentence.” People who say this are already making excuses,…

Posted In Living Entrepreneurship Blog

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Self-Reflection

Have you ever felt at home while at work? Before working at the Blank Center, this was an unfamiliar concept to me. Today, I know exactly how it feels. I am incredibly fortunate to have spent four years working in the entrepreneurship center of America’s top-ranked school for entrepreneurship. Throughout my time here, I have…

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How 2 Raise from a Student Venture Fund

Are you a student entrepreneur looking for funding? Consider connecting with a student venture fund! The Blank Center hosted a How 2 Tuesday to introduce students to this concept. Shereen Shermak, Partner of SoCoVentures Syndicate and Advisor to Flybridge Capital, moderated a panel with three representatives of student venture funds: Jonathan Marchetti ’18, Venture Partner…

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How 2 Activate Your Venture at a Live Event

At a recent How 2 Tuesday, Joe Lovett and Jessica Peterson of Cramer, a brand experience agency, shared how to stand out in an expo environment. Joe is Cramer’s Director of Strategic Planning and Jessica is a Strategic Planner. They aim to clarify the brand’s voice and create a plan to appeal to customers. Participating…

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Angela Sanchez MBA’11: Female Founder Stories (Part 6)

Angela Sanchez MBA’11 is the Founder and CEO of Artyfactos, a jewelry company that sells statement pieces handcrafted by Latin American women using natural materials including seeds, orange peels, and coffee beans. I originally interviewed Angela for an “Entrepreneurship in Fashion” course project, led by Dr. Caroline Daniels. When we spoke on the phone, Angela…

Posted In Living Entrepreneurship Blog

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How 2 Understand SEO

Kerri Koncius ’01 is the Founder & CEO of Koncius Digital Marketing, LLC, a Massachusetts-based firm that develops digital marketing strategies for clients across industries. Kerri visited the Blank Center to host a How 2 Tuesday dedicated to helping Babson entrepreneurs develop their search engine optimization (SEO) strategies, specifically for Google. SEO Overview Benefits of…

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Yulkendy Valdez ’17: Female Founder Stories (Part 4)

Yulkendy Valdez ’17 co-founded Project 99 with Josuel Plasencia ’17 in 2014 to encourage diversity in the workplace. At Babson, Yulkendy was a CWEL Scholar and a recipient of the Glavin Global Leadership Award. She now works full-time as the Managing Partner of Project 99. Yulkendy and Josuel are creating important and meaningful changes in…

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How 2 Validate a Business Idea

Bradley George, an Associate Professor of Entrepreneurship at Babson, recently led a How 2 Tuesday session focused on the process of validating a business idea. He began by defining “validate” as “to demonstrate or support the truth or value of something.” Professor George explained that aspiring entrepreneurs must confirm that both their idea solves a…

Posted In Living Entrepreneurship Blog