Tag: Marketing

Understanding Business Effects of COVID-19

COVID-19 has had extensive effects on the worldwide populations financially and socially. Social distancing initiatives have been put into place hindering physical contact and meetings. Many industries are suffering and heaps of companies will not be around even after the pandemic ends. One of the start-ups that I am working at this summer aims to…

Posted In Undergraduate Blog

How Can Startups Leverage the Power of Social Media?

Interning for Fyrii has exposed me to the struggles of brand awareness, and relying on social media as the backbone of advertising. I mean, why wouldn’t you? It’s free, easy, and it makes it possible to reach millions of consumers with just one click of a button.  When we think of social media, we normally…

Posted In Undergraduate Blog

2019 SVP Startup Profile: Rostock

Rostock (stylized with a lowercase r) is one of thirteen Babson startups presenting at Thursday, July 25th’s Summer Venture Showcase at the Federal Reserve Bank in Boston. Register to attend our showcase at bit.ly/2019svp! In our current social media age, advertisers and marketers are being presented with innovative new channels for reaching customers. But in…

Posted In Living Entrepreneurship Blog

The importance of experiential learning

Experiential learning has played a major role in my digital marketing internship for a fashion start-up. My company is quite young and entering into its third year of operation. Thus, the majority of our marketing strategies are trial-and-error-based as the company establishes a brand voice and image. I have managed the reformation of both the…

Posted In Undergraduate Blog

The complexities of social media management

            One of my responsibilities as a digital marketing intern at a fashion start-up is social media management. To some, social media management sounds like a relatively easy task. However, there are many complexities when it comes to content curation across platforms such as Instagram, Facebook, and Pinterest.            Branding is an important aspect of…

Posted In Undergraduate Blog

Marketing Goes Deeper Than Promotions

At KULE these past two weeks I have been working with our new Director of Marketing in order to revamp our website. May sound simple, with a new aesthetic, new photos, different menu bar, but we have been using data to drive our decisions. I constantly am starting one project and finding more tasks within…

Posted In Undergraduate Blog

When Working at a Smaller Company

When working at a smaller company, there are more limited resources; however, much to learn as well. Some pros would be tighter knit community and more projects to work on. When there are small issues that arise the CEOs of the company are easily accessible. Being able to go to my managers and bosses when…

Posted In Undergraduate Blog

What To Do When You Have Nothing To Do

The advertising industry is very client based that involves communication going multiple directions. Sometimes, too many people involving in one project can be confusing and less efficient. This industry trend also applies to the team that I work in. The analytic department that I intern with work with all departments ranging from creative, social to…

Posted In Undergraduate Blog

Marketing Within the NYC Food Industry

Walking around New York City, there is a restaurant on every corner. What determines the success of these restaurants? Mainly marketing. This summer, I am interning Minus10 Ice Cream. Minus10 Ice Cream is the first Thai rolled ice cream shop in New York City. The store lies in the heart of the cutthroat restaurant and…

Posted In Undergraduate Blog