Tag: Marketing - page 2

One Step Ahead: Designing Your Own Business Card

This blog post was written by Peer Career Ambassador, Sydney Huang (’20). You’ve heard it over and over: make sure you have a personal brand! This could mean anywhere from knowing your personal pitch to being mindful on how you are portraying yourself on social media. However, if you really want to make an impression,…

Posted In Undergraduate Blog

How to Start a Startup: Roundup of How 2 Tuesdays

How 2 Tuesdays at the Blank Center are short, workshop style sessions meant to bring you very specific, user friendly instruction on some of the most important things you need to know for your venture. They follow the journey of a startup, from business idea to scalable business, touching on every stage in between. What’s…

Posted In Living Entrepreneurship Blog

BRIC Program: Importance of Relationships to Russian Business & Culture

This post was written by BRIC Participants, Maria Freitas and Jeremie Cabling… At the conclusion of Professor Seitz’s classes, helping define the culture and identity of Russia, BRIC X was able to more easily transition into Professor Coyle’s class immersing ourselves in the business environment of Russia. Reflecting over site visits with companies like Dell EMC,…

Posted In Living Entrepreneurship Blog

Is Ground Marketing Valuable to Start-Ups?

Well it depends. Depends on the company’s funding, the amount of time you have. The demographic you’re trying to hit. Ground marketing is difficult. It takes a lot of guts and willpower, having to step up to people in the streets and plead your case. In true honesty, most of the people you speak to…

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How Do You Create Authenticity?

David Oksman ’03, an advisor of the Summer Venture Program, spoke all about the importance of building a true brand that fosters a deep sense of connection and love within its consumers at a recent lunch and learn around marketing and branding. “I love to love,” said David. By building communities based on shared values…

Posted In Living Entrepreneurship Blog

What I Learned about SEO in the Last Year

The following post is from Ryo Shibasaki MBA’19, founder of Path to Success. Path to Success provides the most competent and reliable English learning service in Japan. I started my website almost one year ago. In the first month, the page view was 800, but now it’s 2,000 views every day and keeps increasing. It’s still…

Posted In Living Entrepreneurship Blog

SVP Advisor Profile: David Oksman

I recently had the chance to speak with David Oksman ’03, a Babson alum, marketing expert, and one of this year’s Summer Venture Program (SVP) advisors. In his interview, David spoke about his love of entrepreneurship, Babson, and helping these startups. Here is an overview of our talk. What is your role in the Summer…

Posted In Living Entrepreneurship Blog

Hit Them Angles

One of the primary roles I have been doing in my internship is conducting a social media campaign. My team and I have been primarily using Instagram and Facebook as platforms. We started from scratch and had to create a branding strategy as well as creating a target market and target persona. It was actually…

Posted In Undergraduate Blog

Making Do with What You’ve Got

As I’m now wrapping up my second week with MainStreet Hammonton, there’s at least one lesson that is clear to me: in a nonprofit organization, you have to work with what you have. While this may be an obvious statement to many, I’ve never realized how this fact affects so much of a nonprofit’s work.…

Posted In Undergraduate Blog