“What percentage of what we discuss today, will you remember tomorrow?” asked Beth Goldstein during her Lunch and Learn. Beth is an advisor of the Summer Venture Program with an expertise in marketing and consulting. She spoke with our entrepreneurs all about forming the perfect pitch in a sales situation. Beth explained that on average…
Time flies when you’re having fun. It’s hard to believe that we are already halfway done with the Summer Venture Program. Week 5 of SVP has been nothing less than productive for our entrepreneurs. We began the week jumping straight into our lunch and learn lead by one of the advisors of the program, Beth…
David Oksman ’03, an advisor of the Summer Venture Program, spoke all about the importance of building a true brand that fosters a deep sense of connection and love within its consumers at a recent lunch and learn around marketing and branding. “I love to love,” said David. By building communities based on shared values…
The following post is from Ryo Shibasaki MBA’19, founder of Path to Success. Path to Success provides the most competent and reliable English learning service in Japan. I started my website almost one year ago. In the first month, the page view was 800, but now it’s 2,000 views every day and keeps increasing. It’s still…
Greg Gomer ’07, a serial entrepreneur, co-founder of BostInno and HqO, led a How 2 Tuesday on using free tools for your startup. Greg began the presentation with the statement that believing you need to raise capital before you really start your business is a “death sentence.” People who say this are already making excuses,…
Week 4 of the Summer Venture Program focused on marketing, branding, and positioning. Our entrepreneurs participated in workshops, met with various industry experts, and delved into perfecting their brand. We began the week with our usual team updates. While our teams shared the progress they’ve made the past week, our entrepreneurs munched on some delicious…
“Make your judgement trustworthy by trusting it.” Eric Braun, an advisor of the Summer Venture Program, spoke with our entrepreneurs all about the importance of customer discovery and understanding your assumptions. The only way you can trust your judgments about your customers is by testing them. Take all your hypotheses about your business model and…
Despite the rainy and gloomy weather, our entrepreneurs were enthusiastic and excited to get to work during our third week of the Summer Venture Program. As usual, we kicked off the week with some team updates and a delicious meal from a local restaurant. Something that always seems to amaze me about this cohort is…
How do you most effectively package your pitch? Andy Tollison, a Babson Speech Center consultant, taught the Summer Venture Program participants just how important it is to consider not only the content of a pitch, but also the way it is presented. Did you know that about a quarter of what people recall from a…
The following post is from Kimia Sadeghi ’20, founder of Luana Beverages LLC. Luana sells healthy, high-quality, Hawaiian-inspired beverages. The day of my first production run for my beverage startup Luana was one of the biggest achievements in my life. It was the result of a year and a half of hard work and dedication…
