I’m at that very social phase of starting my business—holding at least three meetings a day; introducing my concept to anyone who will listen; taking down tons of advice, guidance, and contacts—in order to set up even more meetings! It’s an absolutely exhilarating and exhausting time, but it’s also helping me mold my concept into…
When starting your own company, getting caught-up in the nitty-gritty of bill payments, networking, and website or social media presence can leave you forgetting one of the most important fundamentals of entrepreneurship: defining your brand through your everyday business materials. When you address this, you take the first step in developing a well-recognized brand that…
For those brave souls looking to create their own start-up company, it’s important to remember your best ice-breaking technique—handing out well-designed and professional business cards. A well thought out business card provides customers with much more than just your contact information. If it was only used so people could contact you, it would be called a…
Low cash-burn and being lean is a huge priority for startups. While it is not always important to stay lean (sometimes you would rather be a fat startup), it’s fairly easy to boostrap marketing. Several ways you can limit cash-burn and increase revenue include: 1. Public Relations – leveraging external networks and media (bloggers included)…
It has often been said that customer complaints are the best thing that can happen to a company and its marketing efforts. This is because without complaints there is no real way of knowing your customers needs. Having a complaint to deal with could thus be seen as a blessing. There are usually a couple…
So many of us have heard of (or are part of) tech companies that have tons of video games of work and promote a stress free environment, but is this actually helpful? We at BongoBing put it to the test by setting up Wii Fridays, where we, as the name suggests, play the Wii on…
So we’ve all heard about gorilla marketing and how effective it can be, but how difficult is it? Whoever named it GORILLA marketing definitely knew how brutal it can be. Recently we decided to go to over 1000 different apartments throughout Boston putting fliers under people’s doors, it was exhausting. The most difficult part of…
Before investing in a franchise you must be sure to do extensive background research on the brand and support system that the company provides. There are many online tools that you can use to find information on franchises online. One of my favorite research spots is Franchise Fix, because they provide just the right amount…
As many of you know, part of bongobing’s strategy is SEO (Search Engine Optimization) so I thought I would share some tips. First, there is onsite and offsite SEO both of which do involve a great deal of work. As a whole, SEO comes down to producing relevant content for your users and getting inbound…
Developing a name for a new venture is one of the hardest things any entrepreneur can face. Ultimately, finding the perfect name requires a balance between creativity, utility, and design to create value So, as you start developing a list of potential names for your venture, here are some things to keep in mind: YOUR…
