Author: Bongo Bing

Green marketing

Everyone is talking about our planet and whilst we are not quite a nation of Green Peace activists, we are all aware of our impact on our world.  Those who are activists have made a great impression on us by utilizing images of melting ice and thinning polar bears to make us aware of the…

Posted In Living Entrepreneurship Blog

California versus Mass

There has been much debate among entrepreneurs as to whether it is better to start a company in California or Massachusetts. One of the main arguments for Cali of course is the unbeatable weather and more relaxed atmosphere. For Mass, one of the biggest pros is the “aggressive” minded entrepreneurs who will be your peers…

Posted In Living Entrepreneurship Blog

Tips to Attract Customers to a New Business

An essential step in starting one’s own business is attracting customers. Customers can provide positive reviews for the company, which in turn can boost sales. What is the best way to bring those initial customers to a new company? First, determine and list the people that would be most interested in the company’s product. This…

Posted In Living Entrepreneurship Blog

Cohesive sales and marketing

For an effective business, sales and marketing must be treated as complementary departments, not separate entities. Your sales team should be supported by your marketing materials. Rather than visiting each prospective customer personally, marketing materials can be sent out to inexpensively produce leads. These materials should accurately convey the message you would like to give…

Posted In Living Entrepreneurship Blog

A Wealth of Knowledge – The Babson Blog Itself

From opportunities, to business ideas to tips on how to grow your business, this site has it all. Whether you are a seasoned entrepreneur or a business-minded college student looking for a one stop site that will provide any and all of the relevant and reliable information having to do with your area of interest,…

Posted In Living Entrepreneurship Blog

Business card – First impression of a businessman

For businessmen, the value of business cards cannot be denied. It provides a first line of perception about a business to its customers. A business card not only provides the contact information of a business person, it also represents his personality and aesthetic sense. Choosing a suitable business card is not an easy task as…

Posted In Living Entrepreneurship Blog

Financial Tips for Starting a Business

Starting a business requires money, and getting the desired funding requires startup business owners to have a realistic view of their finances. It is important not to exagerate claims or promises to lure investors in; this is not only dishonest, but it will also not help a startup business to become successful. Three practical tips…

Posted In Living Entrepreneurship Blog

Smart Entrepreneurship

Nowadays many people are looking for a way to start their own business without too much of a hassle. Of course, investor involvement is out of the question – everybody wants to be sole owners of their business. The only obvious option, therefore, is to apply for a grant from the government. The cause of…

Posted In Living Entrepreneurship Blog

How to Attract VC Investors 101

As entrepreneurs work to grow their business they all have one common need, additional capital. One common solution is to pitch your idea to a venture capital (VC) group. The literally one hundredth million question is, what are these investors looking for? There are even conferences today that offer a chance for entrepreneurs to pitch…

Posted In Living Entrepreneurship Blog