Tag: Branding

2019 SVP Startup Profile: Rostock

Rostock (stylized with a lowercase r) is one of thirteen Babson startups presenting at Thursday, July 25th’s Summer Venture Showcase at the Federal Reserve Bank in Boston. Register to attend our showcase at bit.ly/2019svp! In our current social media age, advertisers and marketers are being presented with innovative new channels for reaching customers. But in…

Posted In Living Entrepreneurship Blog

Marketing Goes Deeper Than Promotions

At KULE these past two weeks I have been working with our new Director of Marketing in order to revamp our website. May sound simple, with a new aesthetic, new photos, different menu bar, but we have been using data to drive our decisions. I constantly am starting one project and finding more tasks within…

Posted In Undergraduate Blog

Brand Yourself Like a Champion: Pasha Cook on Purpose

Who are you? What is your vision? What are your values? These are the questions that Pasha Cook, author and branding consultant to pro-athletes and entrepreneurs, explored with the audience in Brand Yourself Like a Champion, a special workshop presented by the Center for Women’s Entrepreneurial Leadership in honor of Global Entrepreneurship Week. Pasha kicked…

Posted In Living Entrepreneurship Blog

How Do You Create Authenticity?

David Oksman ’03, an advisor of the Summer Venture Program, spoke all about the importance of building a true brand that fosters a deep sense of connection and love within its consumers at a recent lunch and learn around marketing and branding. “I love to love,” said David. By building communities based on shared values…

Posted In Living Entrepreneurship Blog

SVP Advisor Profile: David Oksman

I recently had the chance to speak with David Oksman ’03, a Babson alum, marketing expert, and one of this year’s Summer Venture Program (SVP) advisors. In his interview, David spoke about his love of entrepreneurship, Babson, and helping these startups. Here is an overview of our talk. What is your role in the Summer…

Posted In Living Entrepreneurship Blog

Hit Them Angles

One of the primary roles I have been doing in my internship is conducting a social media campaign. My team and I have been primarily using Instagram and Facebook as platforms. We started from scratch and had to create a branding strategy as well as creating a target market and target persona. It was actually…

Posted In Undergraduate Blog

Grow with Google

In October, Babson welcomed Sanmay Ved MBA ’16, Kevin Milani, and Phil Goodhart to campus to lead a “Grow With Google” event. Mr. Ved is an Agency Development Manager for Google Marketing Solutions, and Mr. Milani and Mr. Goodhart are Google Premier Partners. The session, focused on tackling the digital marketing landscape for both startups…

Posted In Living Entrepreneurship Blog

How 2 Position Your Brand

The following post is from Sara Wu ’17, a Butler Venture Accelerator team member. This past fall, we had the honor to have Dough Fox of Brand Fox, host a session teaching entrepreneurs how to position a company’s brand to better connect and convert their audience. Doug has twenty years’ experience as a brand strategist.…

Posted In Living Entrepreneurship Blog