At the core of any successful startup is a strong understanding of its customers. Throughout this semester’s #How2Tuesdays series, we’ve heard from experts that many startups fail because they never truly put themselves in their customers’ shoes to design a problem-solving product. So how can founders go above and beyond to serve their customers? Earlier…
Is failure a f-word? We say no – As tough as it can be, there are opportunities that come along with failure. Moderated by Mary Gale, Senior Lecturer of Entrepreneurship, a panel of Babson alumni and professors – Emily Lagasse MBA’15, Fedwell Pet Foods and Petwell Supply; Kenneth (K.J.) Neilson MBA’11, entrepreneur; Ian So ’08,…
Your company is doing well and you want to grow. But, what happens when you grow? How do you carry on your culture? How do you ensure that new hires will accurately represent your brand? In How 2 Avoid Second-Stage Growth Pains, Ed Brzychcy MBA’16, founder of Blue Cord Management, Babson Alumni Supporting Entrepreneurs (BASE)…
The problems facing the aging population are getting bigger and bigger – and so is the opportunity to innovate. On Thursday, October 11, the Blank Center, Aging2.0 Boston, and Massachusetts eHealth Institute are collaborating to present Aging & Caregiving Digital Health Reverse Pitches. Key players in the aging services sector will pitch what they see…
Entrepreneur Emily Cronin MBA ‘19 Tell me a little bit about yourself and your company SportsRiot? At SportsRiot we create sportscentric festival experiences in unique destinations for adults looking to connect with others and celebrate a shared love of sports. I am a part of the two year MBA program here at Babson. My background…
Entrepreneurs Brett Wagner MS‘18 Sarveshwaran Jayaraman Neal Wagner Tell me a little bit about yourselves and your company Waec? Waec’s mission is to make things more accessible for everybody and to do it in a way that minimizes disturbances in urban environments. We make small, safe, secure, and autonomous ground drones that travel on sidewalks…
Entrepreneur Shaymaa Gaafar MBA ‘19 Tell me a little bit about yourself and your company Shay Jaffar? Shay Jaffar is a luxury fashion brand that aims to curate glamorous fashionable clothes to leave modest women feeling empowered. It has been a dream of mine since I was a kid to have my own fashion brand…
Entrepreneur Hari Mahesh ‘19 Tell me a little bit about yourself and your company exclusive.ai? exclusive.ai is a fashion intelligence company that focuses on predicting the future of fashion with data. We are enabling our customers to be at the forefront of fashion with our proprietary algorithms and data-driven insights. So to run through the…
Entrepreneur April Chen ‘19 Tell me a little bit about your company Gentle? Gentle bridges the gap between empathy and action. We provide a meaningful way for people to connect with each other, and we do this through cards. What is the story behind Gentle? During my sophomore year of college, Babson’s campus was going…
Entrepreneurs Larissa Moreira ‘20 Mara Steiu ‘20 Georgia Gabriela, Stanford ‘20 Tell me a little bit about yourselves and your company ignitED? ignitED is an educational platform for high school students to connect with and receive mentorship from college students who attend the best colleges in the world. To tell you a bit about us,…