Faculty & Leadership Blog / Tag: Retail

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Professor Beitelspacher Receives Award For Innovative Excellence In Marketing Education

Babson Professor Lauren Beitelspacher becomes the latest Babson faculty member to receive the Pearson Prentice Hall’s Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education (American Marketing Association Teaching and Learning SIG). Beitelspacher received the award this summer for innovation in her Retailing class. Previously Professor Anne Roggeveen received the award in 2014 for her creation…

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When In-Store Digital Displays Drive Sales – And When They Don’t

Consumers shop at different size stores for different reasons, and retailers may well wonder whether in-store digital displays for their establishments are worth the investment. New data from a study of Swedish stores can provide valuable guidance. In “Do Digital Displays Enhance Sales? Role of Retail Format and Message Content,” Marketing Professors Anne L. Roggeveen…