Faculty & Leadership Blog / Tag: Innovation

Avatar photo

Professor Beitelspacher Receives Award For Innovative Excellence In Marketing Education

Babson Professor Lauren Beitelspacher becomes the latest Babson faculty member to receive the Pearson Prentice Hall’s Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education (American Marketing Association Teaching and Learning SIG). Beitelspacher received the award this summer for innovation in her Retailing class. Previously Professor Anne Roggeveen received the award in 2014 for her creation…

8 Ways Digital Transformation is Changing New Product Development

Post by Ruben Mancha, Sebastian Fixson, Jennifer Bailey, Victor Seidel, Bala Iyer, Sinan Erzurumlu, and Steven Gordon Increasingly competitive market verticals and Digital Titans crossing traditional industry boundaries place pressure on organizations to innovate. Seventy-nine percent of CEO’s participating in a large-scale global survey report innovation as being their top-most or among their top-three priorities.1 At…

Avatar photo

The Rise of Digital Experiences

By Ruben Mancha and Bala Iyer In the era of digitalization, physical and digital components are seamlessly integrated to create interactive products and services. Value propositions no longer come from what products are, but from the experiences they create. We are in the midst of the fourth industrial revolution—the digital revolution—and we need to regain perspective…

Avatar photo

Faculty Offer Perspectives About Women’s Enterprise

Two Babson College Entrepreneurship professors are among the lecturers at the Telfer School of Management speaker series, Perspectives about Women’s Enterprise.  The speaker series features expert presentations about entrepreneurship and innovation, viewed through a gender lens. Professor Patricia Greene will speak on November 8th on The ABCs of Growth: Aspirations, Behaviors, and Confidence.  She will be presenting…

Avatar photo

Profit-Destroying Innovations

Babson’s Ankush Chopra sees Innovation as the Holy Grail of business. But “Rogue Innovations” create havoc and destroy business profits. His research offers lessons to firms that may be facing such profit-destroying innovations.

Avatar photo

Entrepreneurs Should Minnovate

If we want more entrepreneurs, stop worrying about jumpstarting innovation.  Focus on “minnovation.” To read more on minnovation, visit his post at Harvard Business Publishing’s Conversation Starter blog – click here. Daniel Isenberg, Professor of Management Practice