Faculty & Leadership Blog / Faculty in the News

Professor Beitelspacher Receives Award For Innovative Excellence In Marketing Education

Babson Professor Lauren Beitelspacher becomes the latest Babson faculty member to receive the Pearson Prentice Hall’s Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education (American Marketing Association Teaching and Learning SIG).

Beitelspacher received the award this summer for innovation in her Retailing class.

Professor Beitelspacher

Previously Professor Anne Roggeveen received the award in 2014 for her creation of an Innovation & Experimentation course.

Marketing Division Chair and Professor Victoria Crittenden received the 2013 Award both for her contributions to the field of marketing and for the impact she has made in the lives of her students and others. She is also recognized for creating an innovative project for her course, Digital Marketing Innovation in the Principles of Marketing.

The Teaching and Learning Special Interest Group of the American Marketing Association, the premier global marketing academic organization, in partnership with Pearson Prentice Hall and Solomon, Marshall, Stuart, the authors of the Marketing: Real People, Real Choices marketing text, conducts a competition to recognize innovative excellence in marketing education.  This competition provides a forum for outstanding teachers to share their classroom innovations with colleagues from around the world.  The annual winner of the Pearson Prentice Hall Solomon-Marshall-Stuart Award is honored as part of a special session at the Summer Marketing Educator’s conference.  Additionally, the winner receives a plaque from the SIG and an award check from Pearson Prentice Hall.

Lauren Beitelspacher

Lauren Skinner Beitelspacher (Ph.D., University of Alabama) is an Assistant Professor in the Marketing Division at Babson.

Her research interests include: b​uyer-supplier relationships, retail management, and the retail supply chain. Her work has been published in numerous scholarly journals including: Journal of Applied Psychology, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Business Research, and Industrial Marketing Management. She has also presented her work at numerous conferences and won several best paper in track awards at the Society for Marketing Advances and Academy of Marketing Science. Her research concentrates specifically on the relationships with retailers and manufacturers. Whenever possible, her research focuses in the athletic, outdoor, and sporting goods industry.

Anne Roggeveen

Professor Roggeveen has taught the MBA core course in marketing as well as electives in Marketing Research, Retailing Strategy, Innovation and Experimentation, Marketing Experiments, and Marketing Strategy.

Professor Roggeveen

Her industry experience includes work for State Street Corporation, Lotus Development Corporation, First Night, and the Commonwealth Institute in London.

Her research interests are in the areas of pricing, retailing, and services. Her research has been published in a number of journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. Additionally she has presented her research at numerous national and international conferences.

Victoria Crittenden

Victoria Crittenden is Professor of Marketing and Chair of the Marketing Division at Babson.

Professor Crittenden

Additionally, she serves (or has served) as Visiting Global Scholar in the D.B.A. program at the Coles College of Business at Kennesaw State University (USA), Visiting Ph.D. Faculty at KTH Royal Institute of Technology in Stockholm (Sweden), Visiting Ph.D. Faculty at Luleå University (Sweden), a core faculty member at the WU Executive Academy (Austria) and as visiting faculty at the University of Ulster in Belfast (N. Ireland), The American College of Greece MBA Program in Athens (Greece), and University Robert Schuman, IECS in Strasbourg (France). Prior to her tenure at Babson College, Vicky spent 25 years in the marketing department at Boston College where she served as department chair for nine years and chair of the MBA core faculty for three years.