Permanent Link: https://blogs.babson.edu/entrepreneurship/2013/03/12/what-is-social-media/
Social media has become an indispensable part of our personal lives. Counting all of its members, Facebook is the third largest country in the world next to China and India. Every second two new members join LinkedIn which in total is equal to the entire enrollment of the Ivy League Universities. Social media not only…
Jossle Action Marketing Imagine a flash mob of sales reps at any campus of your choice. Wishful thinking? Not with Jossle it isn’t. Jossle is an innovative, action marketing company made for college students by college students. Started by a group of Babson College entrepreneurs, Jossle allows any college student to acquire free branded gear…
The Butler Venture Accelerator Program in collaboration with Pepper Hamilton LLP (http://www.pepperlaw.com) hosted a boot camp to help Babson entrepreneurs better understand the basics of business entity formation. Matthew Gilman and Steven London, representatives from Pepper Hamilton, spoke about the different forms of business organization, criteria in selecting appropriate form, formation of a corporation and…
Typically, at a very minimum any startup would need a website, so acquiring/retaining a technical talent is important. Aside from technical skills, what is the next business skill that could be useful to a startup founder? Could be marketing. It is hard to outsource, and, along with sales, is everybody’s job in a startup, no…
On Friday, Debbie Goldstein explained the art of handling a difficult conversation. The techniques she mentioned are designed to help overcome the agreement gap between two people. The techniques can be applied in difficult conversations with just about anyone including a roommate, co-worker, or family member. The next day, I learned Ray Allen decided to…
Alex Woodhouse: FME is an acronym that every Babson Freshman will pick up and use in their vernacular almost daily throughout their first two semesters at Babson. The experience varies from being a CEO to being a key member in a particular department to help make sure your company runs successfully. My place in my…
If you’re not already circled in with the rapidly increasing Google+ user database, now is the time. A few days ago, Larry Page of Google reported that Google+ has 90 million users, which was more than 10 million users greater than was predicted the new social network would have at this point. The benefit of…
For those brave souls looking to create their own start-up company, it’s important to remember your best ice-breaking technique—handing out well-designed and professional business cards. A well thought out business card provides customers with much more than just your contact information. If it was only used so people could contact you, it would be called a…
Suddenly Group-Buying is all the rage online and every website that has any sort of database or email list is suddenly offering discounts to other products/services. With the news that Groupon is preparing for a $25 Billion IPO and there are now 1000’s of clones, group buying is a fad that will stick around for…
By Writing Compelling ads. Here are some copy writing tips that will help you maximize the effectiveness of your paid search campaigns. 1. Copy Writing Tips When writing copy on the major search engines, make sure that you know all the do’s and don’ts. Be sure to have an idea of what you are trying…
