Permanent Link: http://blogs.babson.edu/entrepreneurship/2016/03/14/invest-right-away-in-a-branding-strategy/
The following post is from Emily Levy ’16, founder of PICCPerfect, a spring 2016 hatchery business. Like most first time entrepreneurs, I thought my team and I could do everything ourselves. My team and I wanted to save money and we did all of the marketing and graphics in house or in the Babson eco-system…
Posted In Living Entrepreneurship Blog
The following post is from Bryanne Leeming MBA ’16, founder of JumpSmart. JumpSmart creates interactive products that teach kids coding and the engineering process from ages 8-12. Our first product is an electronic, programmable floormat with lights and sensors that children can use to create games, designs, and animations they play on their feet. I’ve…
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Posted on behalf of author Romelie Coriolan, MSM’16 Within days of beginning my graduate program at Babson College, I was advised to register and attend a national MBA conference being held in Florida at the end of September. Politely, I declined this offer. I already had my heart set on attending the National Association of…
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Today’s release of the 2014 GEM Global Women’s Report heralds an increase in entrepreneurial activity among women across the globe. In the 83 economies studied, more than 200 million women entrepreneurs are starting or running new businesses. An additional 128 million are running established businesses. The gender gap between women and men participating in entrepreneurship…
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Posted by Linda Woods Curtin on behalf of Julie Wong, CWEL Scholars Program Manager On November 5, the Center for Women’s Entrepreneurial Leadership (CWEL) hosted the CWEL Scholars for an event featuring Kim Miles from Miles in Heels Productions and Victoria Nessen, founder of NK&A. The workshop Miles and Nessen presented was Getting Past Hello!…
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The following post is from Fifi Shi ’18, a Butler Venture Accelerator team member. “You can make a great prototype without an engineering background. For me, it was very helpful to work with engineers at the beginning to design a prototype, then to build it myself at the Artisan’s Asylum. Now I can drive the…
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The following post is from Emily Levy ’16, founder of PICCPerfect, a fall 2015 hatchery business. My team and I were fortune enough to be given undergraduate hatchery co-working space in the basement of Coleman Hall for the Fall 2015 semester. My company, PICCPerfect, creates stylish and functional after market medical accessories, and our first…
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I am delighted to share news of three exciting transitions among the CWEL team. First, Associate Professor Rosa Slegers joined the Center as Faculty Director this semester. Rosa takes the baton from Associate Professor Marjorie Feld, who is now serving Babson as the Posse Mentor for the class of 2019. Rosa has an innovative agenda…
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Disruption is more than simply displacing established competitors. It’s more than moving rapidly upmarket. It’s more than offering something new. Disruption is action. Disruption is intentional expansion. Disruption is jumping and knowing that the net will appear. The Center for Women’s Entrepreneurial Leadership’s (CWEL) 3rd Annual Disruption Dinner showcased women making extraordinary, positive contributions in…
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Women entrepreneurs are facing a new and intriguing proposition: choosing the right venture accelerator. With the number of accelerator and incubator opportunities for women-led-businesses on the rise, women entrepreneurs must consider what unique elements a venture accelerator can bring to the table and choose the program that best fits their needs. Women Innovating Now (WIN)…
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