Research and Practice - page 5

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Women Make Gains as Largest Massachusetts Nonprofit Leaders: Babson Professors Greenberg and Murphy Research Gender and Racial Diversity on Local Boards

The number of women chief executives at the largest 150 Massachusetts nonprofits grew in recent years, accounting for 26 percent of those jobs, up three percent from two years ago. These findings were recently released in the report, Modest Gains, Robust Benefits, as part of the third biennial Census of Women Directors and Chief Executives of…

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Innovating With Emerging Technologies

A unique challenge faced by companies today is in dealing with emerging technologies. Not a week goes by without an analyst or a technology vendor proclaiming a new technology to be the next big thing. Some of these new technologies do turn out to be important, like cloud computing, but many fizzle out like RFID.…

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Professor Steven Gordon Edits “Online Communities as Agents of Change and Social Movements”

IGI Global, an international publishing company specializing in high quality research publications focusing on the areas of education, social science, library science, healthcare, business, environmental science, public administration, computer science, and engineering, has released Online Communities as Agents of Change and Social Movements, edited by Babson Professor Steven Gordon. Online Communities as Agents of Change…

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Lecturer Peter Cohan Authors Book on Company Growth Strategies

Strategy Lecturer Peter Cohan has authored Disciplined Growth Strategies: Insights from the Growth Trajectories of Successful and Unsuccessful Companies. The book provides leaders of large and small companies a proven comprehensive framework to think systematically about growth options and to yield practical strategies that produce faster growth. Read more from an interview with Cohan and…

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Three Eras of Business Digitization

Information technology has been a source of competitive differentiation ever since companies climbed on that roller coaster. The point of emphasis, however, has evolved over the years. We have categorized this evolution into three eras – process digitization, digital customers, and digital experiences. We describe the three eras in this article. Process Digitization – Early information…

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Babson Professor Marthinsen Publishes ‘International Macroeconomics for Business and Political Leaders’

John Marthinsen, professor of economics and international business at Babson, authored the book International Macroeconomics for Business and Political Leaders published in January 2017. This book explains the fundamentals of international macroeconomics in a very efficient and approachable text. It explores key macro concepts such as growth, unemployment, inflation, interest, and exchange rates. Most importantly,…

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Babson Professor Onyemah publishes ‘Entrepreneurial Selling: The Facts Every Entrepreneur Must Know’

Vincent Onyemah, associate professor of sales and marketing at Babson, co-authored with Professor Martha Rivera-Pesquera of IPADE Business School, a new book Entrepreneurial Selling: The Facts Every Entrepreneur Must Know, published on January 12, 2017.  The book addresses the unique challenges faced by entrepreneurs in search of buy-ins for novel ideas, products, or services. “In addition…

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Vice Provost Brush Among Keynotes At Euro-American Conference Of Women Leaders

The “Women Entrepreneurs, As Development And Wealth Generators” Conference features Babson Vice Provost – Global Entrepreneurship Leadership Candy Brush delivering the Closing Keynote on Women Entrepreneurs. This 3rd Euro-American Conference Of Women Leaders takes place February 2nd, 2017 in Costa Rica and features an opening session with Dr. Luis Guillermo Solís, President of Costa Rica. The…

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The Analytics Skills of the Digital Innovator

In 2017 and beyond, innovation with digital technologies is no longer a strategic option: it has become a necessity. Certain companies like Facebook, Alphabet, Apple, Amazon and IBM have become so adept at analytics that we refer to them as digital titans. In fact, these companies present a threat to every business with their superior information…

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