Faculty & Leadership Blog / Tag: New-product development

Digital Experience Initiative (dXi)

8 Ways Digital Transformation is Changing New Product Development

Post by Ruben Mancha, Sebastian Fixson, Jennifer Bailey, Victor Seidel, Bala Iyer, Sinan Erzurumlu, and Steven Gordon Increasingly competitive market verticals and Digital Titans crossing traditional industry boundaries place pressure on organizations to innovate. Seventy-nine percent of CEO’s participating in a large-scale global survey report innovation as being their top-most or among their top-three priorities.1 At…