Faculty & Leadership Blog / Tag: Dhruv Grewal

Michael Chmura

Professor Grewal Publication Receives MarketingEDGE Best Paper Award

MarketingEDGE has presented Best Paper Award to a publication coauthored by Professor Dhruv Grewal. Mobile Advertising: A Framework and Research Agenda received the award for a paper published in the Journal of Interactive Marketing in 2016. Co-authors are Northeastern Professor Yakov Bart, Munich School of Management Professor Martin Spann, and Tel Aviv University Professor Peter Pal Zubcsek. They…

Michael Chmura

Marketing EDGE Names Babson’s Dhruv Grewal 2017 Robert B. Clarke Outstanding Educator Award Honoree

Marketing EDGE, a nonprofit education organization, today announced that Dhruv Grewal, Ph.D., Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College, will receive this year’s Robert B. Clarke Outstanding Educator Award, recognizing an academician’s overall achievement and leadership in marketing education. The honor will be presented among marketing educators…

Michael Chmura

When In-Store Digital Displays Drive Sales – And When They Don’t

Consumers shop at different size stores for different reasons, and retailers may well wonder whether in-store digital displays for their establishments are worth the investment. New data from a study of Swedish stores can provide valuable guidance. In “Do Digital Displays Enhance Sales? Role of Retail Format and Message Content,” Marketing Professors Anne L. Roggeveen…