Godwyn, Stoddard Author Book On Minority Women Entrepreneurs
Minority Women Entrepreneurs: How Outsider Status Can Lead to Better Business Practices by Assistant Professor of Sociology Mary Godwyn and Associate Professor of Information Technology Management Donna Stoddard, is more than stories about minority women entrepreneurs. Case studies in the book show that business practices that are beneficial for the entrepreneurial entity can co-exist with and be informed by social good. Hear more about the book and their research: