Babson Sophomores Participate In Design Hackathon
More than 250 Babson undergraduate students — approximately one-half the sophomore class — participated in a design hackathon on February 24, 2017 on the Wellesley campus.
While a typical hackathon involves the coding of a minimally viable product, this event focused on the user experience (UX) and the user interface (UI) of a mobile application.
Organized by the IT faculty, the three hour hackathon was kicked off by Sunny Steele, Principal Experience Architect, from Mobiquity, a professional services firm that helps organizations conceive, design, and build digital solutions.
At the start of the event, the students were presented with a challenge — design a mobile app for the on-campus grill. To aid this process they were given a persona—a representation, or amalgam, of a group of users who exhibit similar behaviors—and asked to address their vital needs. Exercising design thinking principles, the students worked in time-boxed intervals, to prioritize the requirements, brainstorm the user interface, create screen mock-ups, and design the underlying database. At the conclusion of the event, the students were asked to create a short narrative of their user interface.
The faculty will review these designs and a winning team will be selected from each of the seven course sections.
After participating in this activity, the student now:
- Appreciate the hackathon environment as a way to quickly identity and develop ideas through collaborating with their peers
- Better understand the importance of keeping a persona, and that persona’s journey in mind, when developing user requirements
- Have experience applying the UX, UI, and database design principles they learned in class
- Grasp the significance of quickly obtaining user feedback, learning from it, and refining the application based on the feedback