Permanent Link: https://blogs.babson.edu/entrepreneurship/2017/03/28/how2tuesday-how-2-engage-with-the-media/
The Blank Center’s #How2Tuesday series continues on Tuesday, April 4 at 5pm in the Blank Center Televideo Room! How 2 Engage with the Media with Babson’s Public Relations team! Meet the Babson Public Relations team and participate in a discussion around best practices in planning for promotion, working with the college’s built-in PR machine, and…
The following post is from David Zamarin ’20, founder of DetraPel, a fall 2017 hatchery business. Every startup founder will always hit a block on the road. Sometimes those blocks could include a manufacturing issue, a loss of customers, or an internal issue with the team. But, there is almost certainly one problem that every…
The following post is from Sara Wu ’17, a Butler Venture Accelerator team member. This past fall, we had the honor to have Dough Fox of Brand Fox, host a session teaching entrepreneurs how to position a company’s brand to better connect and convert their audience. Doug has twenty years’ experience as a brand strategist.…
In the midst of the fall recruiting season, education abroad can feel like a barrier to scoring an interview with the company of your dreams. Instead of thinking of your time abroad as a hindrance to your career goals, remember that you are making an investment in your personal development. Operating outside of your comfort…
The Blank Center’s #How2Tuesday series continues on Tuesday, October 25 at 5pm in the Blank Center Televideo Room! How to Position Your Brand to Better Connect and Convert Your Audience with Doug Fox, president of Brand Fox. In this session, Doug Fox will tackle the myths and mistakes of startup branding and conduct a positioning…
Many of the teams in the Summer Venture Program are now ready to work towards gaining traction in the market. Members of the Babson College Marketing team, Vanessa Theoharis and Garrett, visited us in the Blank Center to explain how to do so by increasing customer recognition and trust in the brand online. A large…
Lot’s of happenings @ Babson San Francisco! We had a very eventful week including 3 all star speakers Elliott Adams (Customer Development), Armando Biondi (Growth Strategies), and Dwight Gertz (Decisions), our 5th *Hot Seat*, a Gari focus group, office hours with mentors, and we celebrated IdaRose’s birthday! Elliott, one of our SVP advisors, gave an overview of the business…
The following post is from Fifi Shi ’18, a Butler Venture Accelerator team member. Dylan Husted ’17 and Linh Le M’16, students from Babson, went to Web Summit in Ireland earlier this month. As part of Babson’s Global Entrepreneurship Week, they joined the Butler Venture Accelerator for a peer to peer session on November 19…
A fun post from languageconnections.com. When companies seek to do business in other parts of the world, they must be mindful of different cultural influences. What might be popular items in the U.S., for instance, may fail in a country with different values, languages, and preferences. Companies that can respect these differences and cater to them…
The following post is from Marielle De Blois M’16, founder of Crece, a summer 2015 hatchery business. As entrepreneurs, we all know that it is vital to have an active role in social media. We’ve heard that marketing is no longer about having a monologue with our consumers, but it is now a two-sided conversation;…
