Creating a Capital Campaign for Raising Money
Investors hear lots of pitches and read through many business plans – daily. How do you make your venture stand out? Summer Venture Program adviser David Lopez hosted a session for the 2015 cohort on how to create a capital campaign for raising money.
Creating a capital campaign is a good process to go through in order to have everything that you need when you raise money, whether it’s now, six months from now, or later – whenever is an acceptable time for your business. One of the key ways for you to stand out is to make it easy for your audience. A capital campaign does not have to be restricted to just investors, but can be re-purposed when speaking to potential customers, vendors or board members.
Here are some elements you need to have when creating your capital campaign:
- Identify who you are speaking to and get to know them. Create a strategy on how you are going to reach out to prospects and follow-up.
- Know your target market.
- Understand what your audience is looking for – investors are looking for differentiators, including a strong management team, a visionary entrepreneur, market opportunity and exit strategy.
- Set your goals, including funding goals.
By tying in all these components as well as using some persuasive speaking techniques (see post from Speech Center session), you have a better chance to stand out from the crowd.
For more information on the Summer Venture Program, visit the SVP website. Check back for more posts on our 2015 SVP lunch and learn sessions!