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Democratize Experimentation

Babson Executive Education’s H. James Wilson writes “Consider this: the stronger a company’s growth performance, the more likely it will prefer experimentation as the first step to identify an opportunity. In the Babson Executive Education analysis of 635 global companies, just under a third of companies with 1-10% growth preferred experimentation over other methodologies, such as statistical analysis, to identify revenue and operational improvement opportunities. Approaching half (46%) of companies with 11-20% growth prefer it, while well over half (56%) of companies with more than 20% growth do.”

Read the Harvard Business Review Research blog post coauthored with Kevin Desouza at