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Holy Cow LLC

Name Of Business: Holy Cow LLC (product brand Lord Nut Levington).

Mission: To create and grow consumer brands that bring life, imagination and energy into otherwise tired product categories.

Name & Contact: Sanjiv Patel M’02 (

Where: Dallas, TX.

Founder’s Past Life/Business: Former CFO of Stacy’s Pita Chips.

How The Idea Began: I was looking for ideas at a trade show and found a great peanut processor.

Favorite Thing About The Business: It’s something different – we know we are bringing this mature category to life with a truly creative product and a rich brand experience.

Worst Thing About The Business: It’s still a baby and will take a lot to make it grow and blossom – there’s a long way to go!

Biggest Challenge: Keeping perspective and changing my focus and priorities as the business evolves.