Living Entrepreneurship Blog / Author: Paul Hammond

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Beta Testing

I am a big believer of testing early and testing often.  This is applicable to startups in all industries.  Whether product, tech, medical, energy, social, or other, it is critical to get in front of the customers or users, and get the feedback needed to iterate, improve, and ultimately add the value people are seeking.…

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Startups Need Customers

One of the biggest challenges Startups face is acquiring and retaining customers.  So many startups are focused on creating an awesome product, and why shouldn’t they be? It’s all about the innovation. The problem remains, where can they find the time to reach their customers? The biggest challenges for startups are time, capital, and human talent… among…