The Struggle of Launching A New Feature at Veems
I am now in my third week at Veems and I was able to join the team just in time for a new feature launch –private messaging! I am loving the startup atmosphere, but just like any business, there are hurdles that the app has to overcome in order for the business to move forward. Veems recently introduced private messaging between users that allows them to create closer connections in private without having to leave the platform. This also increases the times that users will come back to the app, which is essential for any app to succeed.
I recently sat down with Veems CEO, Iddo Gorren, to try to understand what it takes to add features to an existing app. Although this feature only took two weeks to develop (a relatively short amount of time by programming standards), Iddo said that the biggest struggle was making sure that this new feature wouldn’t crash the server. While Veems has not yet experienced this issue, as a marketing intern, I am finding that the largest struggle is to educate users about private messaging. The feature was launched seven days ago, and the highest peak in the last week only had 114 users sending private messages. I am finding that our target market, Indians and Filipinos, don’t quite know what to say on private messaging. Most people are only saying “hi” and when you respond back to them with a question to try to get to know them, they don’t respond. In coming weeks, Veems will have to overcome this struggle by educating the users about the benefits of private messaging in order for this feature to succeed, and ultimately, propel the app forward.