Ryan Narod

Web Strategy for Startups

Helping companies succeed using technology is one of my passions, and I get to do this every day for clients. I started Wiz Studios just over 6 months ago, and since then, I have met with numerous startups through the Butler Venture Accelerator who all have the same questions about their web strategy. Here are some tips…

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Jorge Gutierrez

BOSTON WILL BLOW YOUR ENTREPRENEURIAL MIND

@jor999 – Almost a year ago, I arrived to Babson; exited about the amazing opportunity I had to study in the #1 Entrepreneurship graduate program in the world (http://goo.gl/zc6EZ). I knew that my stay in Boston, one of the most innovative clusters in the world, would be an adventure completely outside of my comfort zone.…

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Alexis Ierardi

DON’T FALL FOR SCAMS: 5 TIPS FOR SUCCESS

Entrepreneurs of all kinds need to be wary of scams in every aspect of their lives and businesses. Scams and cons can come through channels most often seen as flashing advertisements and urgent emails, but we do not always expect them to be on the other side of the table in a nice suit. Keep…

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Han Tran

Inbound Methodology

On April 2nd, Paul Schmidt, HubSpot’s Inbound Marketing Consultant visited Babson College to help students and entrepreneurs to promote their businesses using inbound methodology. Inbound methodology provides techniques to help convert strangers into customers and promoters. The methodology includes four steps: attract, convert, close, and delight. Instead of using the traditional outbound marketing methods which…

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Past B.E.T.A. Challenge Finalists: Where Are They Now? (Series: Part V)

Post from SoYoon Jun ’14, founder of How To Marry: Rob Dalton M’14 is in his final stretch for the evening MBA program at Babson. He is a co-founder of 88 Acres, a business that won the 2013 Graduate B.E.T.A. Challenge. I have got a chance to interview Rob and his co-founder, Nicole Ledoux, about their…

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What is at the top of your strategy list?

Developing strategies for your business is fundamental. However, strategies can only be “strategic” when they follow a timeline that matches the progress of your business. As I’m writing this blog, there is one particular area in my business that needs strategizing immediately: virtual management. How about yours?   It is the nature of my business…

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Han Tran

Going from Zero to One

On March 26th, Ross Beyeler, Founder of Growth Spark and Chris Williams, Partner at HeatSpring, visited Professor Daniels’ class to teach students about effective digital marketing strategies.  The speakers presented lessons learned from their own businesses and outlined tools that can help business owners to create effective businesses. The presentation was not about how to…

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KP Rhee

Past B.E.T.A. Challenge Finalists: Where Are They Now? (Series: Part IV)

Dan Wilson M’13 founded AfterDark Technologies to accommodate athletes who like to continue their passion for team sports even after the sun sets. The company was founded in early 2013 and, like many  other businesses, AfterDark Technologies started as concept. Having problems finding time to play during the day and finding lighted fields at night,…

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Past B.E.T.A. Challenge Finalists: Where Are They Now? (Series: Part III)

Post from SoYoon Jun ’14, founder of How To Marry: Joey Roth ‘14 used to be terrible at the videogame FIFA. International students at Babson would score on him goal after goal after goal. Which is why creating a strategy guide for the game seemed like a nearly impossible task. However, he knew somebody out…

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KP Rhee

Assessing the Feasibility of Your Venture

Everybody has interesting business ideas. However, the cool idea which was seemingly successful as a concept often does not thrive as expected. In order for a concept to turn into a business, entrepreneurs must assess whether idea is feasible or not. Faculty director of the Butler Venture Accelerator program Andrew Corbett hosted a feasibility workshop on…

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