Living Entrepreneurship Blog / Babson Entrepreneurs

Jake Maude

SVP Blog Series: Lula Rides

Lula Rides is a car sharing platform, with a twist. Described by BostInno as “Airbnb for College Students’ Cars”, it has users taking trips on Babson’s Wellesley campus, as well as requests to join fifty additional college campuses. Founded by Babson student Michael Vega-Sanz (interviewed here) and his twin brother Matthew Vega-Sanz, the application just…

Emily Denoble

Grow with Google

In October, Babson welcomed Sanmay Ved MBA ’16, Kevin Milani, and Phil Goodhart to campus to lead a “Grow With Google” event. Mr. Ved is an Agency Development Manager for Google Marketing Solutions, and Mr. Milani and Mr. Goodhart are Google Premier Partners. The session, focused on tackling the digital marketing landscape for both startups…

Babson Hatchery

Why Many Marketers Believe that Augmented Reality is Doomed for Failure

The following post is from Mohit Juneja MBA’18, founder of IndulgeYoSelf.com™. IndulgeYoSelf.comTM is augmented reality for virtual try-on. Specifically, “Warby Parker for Jewelry.” Augmented Reality (AR) is the virtual overlay of contextual, digital information on a physical-world. Currently business value-add in the consumer space has been low given the primary use case of marketing. Marketers…

Emily Denoble

Tastemakers on Food Culture

On October 18, Babson hosted its seventh annual Food Day! This event draws food industry leaders and entrepreneurs to Babson’s campus each year. Babson Food Day is hosted by Food Sol, an action tank within Babson’s Social Innovation Lab. Celebrity chef Andrew Zimmern, who has served as an Entrepreneur in Residence at Babson since 2012,…

Babson Hatchery

Three Common Misconceptions about SEO

The following post is from Sean O’Neill MBA’18, founder of Toast! The Toast! tablet helps alcohol drinkers maintain a healthy liver and healthy body, while avoiding a hangover in the morning. As a former inbound marketing consultant, I have run across my fair share of puzzling misconceptions about SEO. But there are three main misconceptions…

Emily Denoble

Entrepreneurship Faculty Profile: Heidi Neck

Heidi Neck, Ph.D., is a Professor of Entrepreneurship and the Jeffry A. Timmons Professor of Entrepreneurial Studies. Her primary area of research is entrepreneurship education. In addition to her numerous involvements with Babson, Dr. Neck is currently the President of the United States Association for Small Business and Entrepreneurship (USASBE). She has published over 40…

Jake Maude

How 2 Build a Successful Company Culture, with Bryan Burdick

People often dismiss company culture as “soft” or “HR,” but for many companies today, culture has been a key factor in attracting top talent and in driving innovation and value creation. In How 2 Build a Successful Company Culture, Bryan Burdick spoke from his deep experience building out Bizo, a company that was eventually acquired…

Emily Denoble

Dan Marques: Blank Center Advisory Board Member Profile

Dan Marques ’07, a digital marketer by trade, has impacted the Blank Center significantly through the creation of the Summer Venture Program and by scaling the Blank Center’s existing programs to support all Babson entrepreneurs. Dan has graciously returned to the Blank Center as a member of its Advisory Board. I called Dan to learn…

Babson Hatchery

I Hate Entrepreneurship

The following post is from Akhil Suresh Nair MBA’18, founder of Fluxcon Management Consulting. Fluxcon is a management consulting firm for mid-size businesses, start-ups and non-profit companies who gain valuable knowledge through our extensive market research, problem solving and strategic consulting services. This blog was originally posted on LinkedIn. Access here >> ‘I hate entrepreneurship’…

Emily Denoble

Babson Welcomes C. Dean Metropoulos ’67, MBA’68 into the Academy of Distinguished Entrepreneurs®

In early November, Babson welcomed double-alumnus C. Dean Metropoulos ’67, MBA’68, back to campus! Mr. Metropoulos, executive chairman and CEO of Metropoulos & Company, a boutique acquisition and management firm, was inducted into the Academy of Distinguished Entrepreneurs®! His company has transformed more than 80 global organizations and brands, including Pabst Brewing Company and Hostess…