Permanent Link: https://blogs.babson.edu/entrepreneurship/2013/11/18/visual-thinking-and-entrepreneurship/
On April 2nd, Paul Schmidt, HubSpot’s Inbound Marketing Consultant visited Babson College to help students and entrepreneurs to promote their businesses using inbound methodology. Inbound methodology provides techniques to help convert strangers into customers and promoters. The methodology includes four steps: attract, convert, close, and delight. Instead of using the traditional outbound marketing methods which…
On March 26th, Ross Beyeler, Founder of Growth Spark and Chris Williams, Partner at HeatSpring, visited Professor Daniels’ class to teach students about effective digital marketing strategies. The speakers presented lessons learned from their own businesses and outlined tools that can help business owners to create effective businesses. The presentation was not about how to…
On Wednesday, February 19, Paul Benson M’09 of Synapse SEM visited campus. The Butler Venture Accelerator was privileged to be able to sit in on his talk. Benson’s presentation provided very useful information on how startups can leverage search engine optimization (SEO) to increase their websites’ visibilities. If you are an entrepreneur, marketer, or website…
On February 19, the Butler Venture Accelerator hosted a panel discussing IP strategies for start-ups regarding branding, patents, building assets, and more. The panelists featured William Hilton, Gesmer Updegrove LLP Kevin Mulcahy, Babson College Lecturer Roger P. Zimmerman, Bowditch & Dewey LLP Caroline Daniels, Babson College Faculty and Accelerator Program Advisor For entrepreneurs who just started…
In partnership with the Blank Center and the Babson Alumni and Friends Network, Pierce Atwood LLP hosted a panel on “When Do Entrepreneurs Need Legal Counsel” on Wednesday January 29h at their office in Boston. The panel discussed Babson entrepreneurs’ experience with legal counsel in growing their ventures. The panel discussion featured: Mike Salguero M’09,…
Success of a venture depends on feasibility – not just the idea itself, but the people. Building your entrepreneurial team is important when starting a venture. The Butler Venture Accelerator recently held a lunch and learn session on this topic as part of its Global Entrepreneurship Week. During this lunch and learn session, the process…
Michael Salguero is a Babson M’09 alum and CEO of CustomMade, an online marketplace that connects buyers who want to purchase custom furniture and jewelry goods to the professional makers of those goods. Since its acquisition in 2009, CustomMade has grown into a community of more than 12,000 Makers. The company has recently received $18M…
Robin Chase is the founder and CEO of Buzzcar, a service that enables car owners and car drivers to share and rent cars. She was also the co-founder and former CEO of Zipcar, the innovative car sharing reservation service. Babson was fortunate to have her speak at the closing remarks of the annual Babson Entrepreneurship…
Describing a new venture to someone is not always about the pitch and the words associated it with. There are times when using pictures has more impact. The Butler Venture Accelerator recently held a lunch and learn on visual thinking. During the session, visual thinking tools that can help entrepreneurs to present clearer ideas to…
