Permanent Link: https://blogs.babson.edu/undergraduate/2019/06/26/marketing-within-the-nyc-food-industry/
Walking around New York City, there is a restaurant on every corner. What determines the success of these restaurants? Mainly marketing. This summer, I am interning Minus10 Ice Cream. Minus10 Ice Cream is the first Thai rolled ice cream shop in New York City. The store lies in the heart of the cutthroat restaurant and…
Until last week, New York City has always been a tourist destination for me. Now, I’m shifting the lens and viewing the city as a catapult for my future career, starting with my summer internship. From moving-in, participating in company orientation, and meeting plenty of new people, it goes without saying that my first week…
New York or ‘The City that Never Sleeps’ is a great place for opportunity and young professionals looking to enter the business realms and grow. I had a chance to make friends with a WG corporate intern and learn how opportunity was accepted and made into a million dollar company. WG, like GHG, is a…
Hello everyone! This morning, I stopped to get an iced latte at McDonalds and brisk walked to my office. On the streets of Manhattan’s financial district, it is common to see interns rushing to work with their coffees in hand. Perhaps, or mostly, because we all want to perform at our best. One of my…
Let’s be real, everyone hates cold calling. It’s uncomfortable, requires a lot of work, and most of the time nothing comes from it. You have a goal, say to get in contact with someone, anyone, from NY Post to have them write an article on your company…for free. But, the problem starts with the fact…
Rent the Runway is an outstanding company! I am so glad to be having this opportunity. Whenever I have something rented on I make sure to tell everyone around me about it! The usual response is: “What? You rented this? But it is so cool!” I, then, briefly describe the business model, my position as…
Sony Music’s presence in over 40 countries around the world makes effective communication vital to its success. One of my projects as part of the Global Finance internship program involves standardizing one of the company’s key business processes. In order to standardize, it is essential to outline specific details, make comparisons, and pull information together…
My internship as an assistant buyer has been a great learning experience! The fashion department at RTR is composed by the buying, planning and merchandising teams. All three work very close together to determine what products to buy, the amount of inventory to buy, what to merchandise, etc. As a buying intern I have participated…
Hello all! My name is Jin, a rising Senior concentrating in Operations Management. Growing up in a family of seamstresses, I was exposed to fashion at a young age. As a business student, I wanted to explore the business operations behind the fashion world and I’m honored to be interning at Rebecca Taylor, a brand…
Hello! My name is Isabel Whitaker Esteve, but I usually just go by Bel. I am a rising senior at Babson College still trying to decide if I should concentrate or not. I am interested in marketing, supply chain management, business analytics, and surprise surprise… entrepreneurship! I am from Sao Paulo, Brazil and came to…
