Undergraduate Blog / Tag: Branding

Marketing Goes Deeper Than Promotions

At KULE these past two weeks I have been working with our new Director of Marketing in order to revamp our website. May sound simple, with a new aesthetic, new photos, different menu bar, but we have been using data to drive our decisions. I constantly am starting one project and finding more tasks within…

Hit Them Angles

One of the primary roles I have been doing in my internship is conducting a social media campaign. My team and I have been primarily using Instagram and Facebook as platforms. We started from scratch and had to create a branding strategy as well as creating a target market and target persona. It was actually…

When Cultural Values Clash: The case for self-promotion

From the Senior Job Fair to the first annual Babson India Symposium to Latin American Forum, springtime on campus is abuzz with opportunities for networking. With large scale networking events, success comes when you are able to differentiate yourself from the pack by “selling” yourself and communicating your “personal brand”. Easy enough for those of us who…

From the Classroom to the Course

Hello, my name is Anne McCormack. I am a rising sophomore at Babson College and would like to share my summer internship experience in the hope that it may benefit others. To begin, I would tell incoming first years at Babson that throughout the school year, it is quite easy to become caught up in…

In Advertising, It’s All About The Strategy

While the summer temperature is only starting to heat up, my internship is in full-swing as I began my fourth week as a strategy/research intern at Mechanica USA. It’s been a great experience so far and I’m looking forward to my continual exposure to the industry as the summer progresses. So you might be wondering,…

Stepping Up with Social Media

I spent the last couple of days researching a new tool in the social media hub that allows users to post videos on their profile. The application to pioneer this tool is called Vine and it was recently acquired by Twitter when it launched earlier in January. This was my first time hearing about Vine…