Undergraduate Blog / Tag: analytics

Benchmarking Snapchat Geofilters at Career Fairs (and in Higher Ed)

Fellow higher education social media marketers: When a new social media platform is all the buzz, what do you do? Create an account and try to gain followers right away? Wait to see if the platform sticks around long enough to be worth your while? In higher ed, our undergraduate “customers” are unique in that…

Kai

Google Analytics

I love Google Analytics so much. We used it briefly in my Managing Information Technology class in the spring semester, and to be honest, I never thought I would use it again. That is, until, we were having a slow day at the office and I, without any active projects to work on, asked if…