Undergraduate Blog / Tag: Advertising

What is ad sales and how Covid-19 impacts the $493 billion industry

Never heard about ad sales? Or have you heard of it but have zero clue what it does? Well you’ve come to the right place, because I’m about to tell you all the basics that you need to know about the space that is crucial to companies like Google, Facebook, and where I work, NBCUniversal.…

Stepping into the Entertainment and Media World

I’ve always had my eye on the entertainment and media industry, whether it’s because I grew up binging Keeping Up with the Kardashians or re-watching Bridesmaids multiple times. It’s an industry that not only cures my boredom at times, but brings me to the forefront of culture. My passion for this industry has led me…

Dear Brands: What Millennials Really Want From You

Brands are searching for ways to connect with millennial consumers. The days of free social media leading the way are over and millennials are more demanding than ever. If brands want to keep, or gain, market share of millennial consumers, there are a few things they should know. Below I have listed what I believe…

Off to Boston – The Marketing Agency Trek!

CCD Guest Blog by Christianne Kinder ‘15 Last Friday, April 10th, I attended the Babson Marketing & Advertising Trek in downtown Boston coordinated by CCD. I, along with CCD members and three other Babson ugrads, Juliana Galofre ‘15, Samantha Becorest ‘16 and Rachel Secrist ’15 took off into the city and met up with current…

Don’t Intern Only to Learn About an Industry, but Also Where It’s Heading

It’s hard to believe I’m more than half way done with my summer internship at the branding/advertising firm Mechanica. I’ve learned a lot about the industry and the responsibilities of the different departments/positions within a firm. However, one of the highlights of my internship was the day I was fortunate enough to attend BostInno’s State…

New Plan of Action?

I have been doing a good job trying to get more followers on Pinterest, and more visits to the organization’s website. But, it’s time to take it up a notch. For weeks, I have been trying to come up with a plan to get more sponsors through Pinterest. I have been trying to think of…

In Advertising, It’s All About The Strategy

While the summer temperature is only starting to heat up, my internship is in full-swing as I began my fourth week as a strategy/research intern at Mechanica USA. It’s been a great experience so far and I’m looking forward to my continual exposure to the industry as the summer progresses. So you might be wondering,…

How to Succeed in an Ad Agency

Hi Everyone, This may be one of my last posts, but I may have a few more posts left in the tank–who knows? Because of this being one of my last posts as a guest blogger for CCD, I thought it was appropriate to end with a pretty long post that reflects on what I…

Blogging for Success

I’ve been writing a number of blog posts this summer as a guest blogger for Babson’s Center for Career Development. I received a grant to assist me during the summer, and one of the conditions was that I blog about my experience at least eight times. I was more than happy to do that because…

The Crazy8 Chronicles — The Intangibles of Corporate Culture

In my job-search I viewed a lot of websites. I mean a lot–easily 150+. On a lot of these agency websites, you get their “Why you should work for us” spiel. You hear some cool stuff. Agencies really are a fun atmosphere, particularly for young professionals. But today, I’m not here to talk about the…