Undergraduate Blog / Career Development

Social Marketing

We have an official account on Wechat. It is facebook – a Chinese version. Every Chinese person has an official account, and spend a lot of time on it every day, so it is very important for us to do social media marketing well on wechat. We would post articles every day to attract more followers. That means that a lot of articles need to be created that requires much work to write, edit and finalize. I have written several articles for our official account. But the feedback is not as good as I have thought. I spend much time to research on the topic I choose. The topic is pretty close to young generation’s life. They are not junk words. There are many information and useful suggestions in them. That makes me start to wonder what social marketing really is. I am still on a long path to be successful with it.