Undergraduate Blog / Career Development

Advertising Industry Trek on April 10

Are you interested in learning more about the digital marketing industry in Boston?  We are seeking Sophomores, Juniors and Seniors, who have an interest in Digital Marketing or Advertising and exhibit outstanding professional skills, to attend an industry trek on April 10.  We will be visiting Digitas, Mullen Advertising and Arnold Worldwide, three of the leading marketing organizations.  The purpose of the visit is to educate you on digital marketing and advertising industry careers and career paths.  It is also a chance for you to meet representatives & alumni from these organizations so that you can build connections and practice your networking skills.

About Digitas:
They are a global marketing and technology agency that transforms businesses for the digital age. They exist to help brands embrace the creative and technological changes revolutionising all aspects of their business.  Their expertise across insight, brand building, creative storytelling and real-time distribution enables brands to get fit for the future, no matter where we join them on their digital journey.

About Arnold Worldwide:

Arnold Worldwide is an advertising agency headquartered in Boston, Massachusetts. The agency is part of Havas, a global advertising holding company based in France.  Havas is a French multinational advertising and public relations company, headquartered in Paris, France.  It operates in more than 100 countries and is one of the largest global advertising and communications groups in the world.

About Mullen Advertising:

Mullen is recognized among the elite and most innovative marketing organizations in the world.  Their philosophy is Unbound – they harness the power of creativity, technology, media and community to help their clients achieve their greatest ambitions in a post-digital, consumer-controlled world.  They believe the biggest threat to brands isn’t rejection, but rather indifference, so they set out to make their clients’ brands a productive part of consumer lives and to make spending time with those brands worthwhile.

More information about the trek and application are in Career Connections: Under Job Posting – search for Marketing/Advertising Trek and follow directions to apply Application Deadline is April 3.