Creating Social Value Blog / Tag: Values Based Marketing

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6 Reasons Why Entrepreneurship is a Match for Gen Z

By Erika Buckley, Communications and Development Associate for The Lewis Institute’s Youth Entrepreneurial Leadership Programs. As Generation Z heads off to college, a whole new cohort is poised to enter the workforce. These young people value creativity, admire innovation, and are not afraid to work hard. Sounds like all the ingredients necessary for an entrepreneurial…

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Values, Value, or Politics?

By Cheryl Y. Kiser, Executive Director of The Lewis Institute & the Babson Social Innovation Lab. For many years we have been in conversation with our students and business leaders about the changing role of business in society. We have discussed the challenges of doing well (economic value) and doing good (social value) simultaneously. We…