Permanent Link: https://blogs.babson.edu/news/2012/12/20/zboard-skateboard-mba-mcfe-project-final-update/
By: How Lau Mendez, Fast Track Student The demand for ZBoards is increasing. Last week ZBoard assembled and shipped 200 ZBoards. The company also appeared on Discovery Velocity’s Tech Toys 360. The continued visibility of the product is contributing to an increasing global fan base. At the very last ZBoard client meeting we presented our final findings.…
By: How Lau Mendez, Fast Track Student Last week we conducted a survey to understand ZBoard’s demographics and to evaluate electric skateboard features. According to the survey, the age range that is most interested in having an electric skateboard is 35-44 years old. Therefore, Generation X should represent a large market segment for this industry. Also,…
By: How Lau Mendez, Fast Track Student This week we presented our mid-project status to ZBoard. We provided them with more information on their competitive analysis, market segment and promotional guidelines. This research helped the client gain a better understanding of their market and these promotional guidelines proposed the use of certain promotional tools. During the…
The following post is part of a series featuring the progress made on consulting service to ZBoard by a team of Babson Fast Track students in Babson’s MBA MCFE class. ZBoard, a weight-sensing electric skateboard, won these consulting services as the result of a contest sponsored by the Startup America Partnership, Shark Tank’s Daymond John, and…
