News & Announcements Blog / Tag: Retail

Avatar photo

Babson Wins Big at BostInno 50 on Fire

The Babson College Summer Venture Program (SVP) and its Director, David Chang, were honored not only as winners in BostInno’s 50 on Fire, but also as ‘Inno Blazers’—trailblazers in Boston’s innovation scene. SVP is an annual, sought-after program in Babson’s Arthur M. Blank Center for Entrepreneurship. Alumnus Mark Bollman ‘10, Founder and CEO of Ball and…

Avatar photo

LEGO Builds Toward Sustainability

While the latest recession hit the toy industry hard, Lincoln Armstrong M’93, of LEGO Americas Brand Marketing, said his company has experienced tremendous growth.  LEGO’s secret to success, Armstrong said, was a focus on core customers bolstered by innovative marketing campaigns. Armstrong’s talk, entitled “Innovation in Brand Marketing:  The LEGO Experience.” was delivered to a…