Trying to size a market or understand an industry?
Horn Library makes a varied selection of industry and market research resources available! But where to find them? And where to start?
- Listing of databases by subject: Choose Industry or Marketing from the drop-down
- Consult a research guide: Try the Industry Information Research Guide, Market Research Guide, or Porter’s Five Forces Research Guide
- Send an email to research@babson.edu, tell us what you’re looking for, and we’ll make some suggestions of specific resources to start with
- Book a research consultation in person or via WebEx and we’ll show you some of our best resources
Want some names of market & industry research providers to which we have access? Euromonitor, Mintel, Forrester, Gartner, BCC Research, IBISWorld, SimplyAnalytics, Sports Market Analytics, Marketresearch.com Academic, Claritas and more!