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Babson College Marketing Recognized by CASE for Excellence in Earned Media and Publicity Campaign: Babson College Announces Expansion to Miami

Babson College Marketing has received 2018 CASE District I Excellence Awards silver medal for the earned media and publicity campaign: Babson College Announces Expansion to Miami.

This July 2017, Massachusetts-based Babson College announced an expansion of its graduate programs to Miami, Florida. To help propel news of the expansion, Babson College Marketing and Public Relations teams worked together to map out a strategic announcement plan.

The strategic plan involved a ribbon cutting ceremony in Miami, lead by President Kerry Healey and other college leadership, and was attended by local media and stakeholders. Other components of the plan involved extensive media outreach to national and Latin American media, securing an exclusive with the Miami Herald and coverage with many other outlets.

Babson team members recognized on the award include: Kelly Lynch, Vice President, Strategic Initiatives and Chief of Staff, Andrew Tiedemann, Managing Director, Marketing, Michael Chmura, Director, Public Relations, Vanessa Theoharis, Associate Director, Integrated Content Strategy, James Regal, Associate Director, Multimedia and Interactive, Brianna Radicioni, Manager, Public Relations, Shannon Sweeny, Specialist, Public Relations.


Babson Miami brings the globally recognized leader in entrepreneurship education to South Florida and beyond, extending Babson College’s unique methodology of Entrepreneurial Thought & Action® to this fast-growing hub of startup activity and epicenter of international and family business.

Learn, connect, and grow your career with our Blended Learning MBA, ranked in the top 10 worldwide by Financial Times and No. 1 for average alumni salary, or explore our cutting-edge graduate degrees. Be a part of the vibrant Babson network living and working in Greater Miami and across Latin America, entrepreneurs of all kinds who are making an impact in family enterprises, new ventures, corporations, and more.

Babson Miami offers the best of both worlds. On campus, the hallways and classrooms hum with entrepreneurs, mentors, and funders, while one of the largest concentrations of Babson alumni in the world are just outside in Miami and South Florida, eager to support Babson College’s next generation of entrepreneurial leaders.

About CASE District I

CASE District I is the regional chapter of the Council for the Advancement and Support of Education representing the northeastern United States and eastern Canada. Our member institutions and individuals are located in Connecticut, Maine, Massachusetts, New Hampshire, Vermont, and Rhode Island; New Brunswick, Newfoundland and Labrador, Nova Scotia, Quebec, and Prince Edward Island.