Mediamark MRI access has been restored!
Our access to Mediamark MRI has been reinstated. This resource provides access to GfK MRI’s Survey of the American Consumer™ which tracks media usage, demographics, psychographics, and consumer behavior. Use it to find spreadsheets containing demographics, lifestyles, product and brand usage, and advertising media preferences. Helpful for business planning and marketing.
Access Mediamark MRI on the Library website, A-Z list of databases page or on the Marketing subject page.
We will soon have access to their new platform. Stay tuned.