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The Art Co.

Name Of Business: The Art Co.

Mission: Provide high quality artwork to the masses at affordable prices

Name & Contact: Morgan Smith ’10

Where: San Diego, CA

Founder’s Past Life/Business: FreeCause

How The Idea Began:

Our team has spent the last 5 years identifying and building relationships with the world’s best suppliers of art.  After the successful sale of his last tech company, our CEO decided to take this from a hobby and turn it into a business.  Looking at competition in the market, we quickly realized that companies were putting profits before quality, selling art that has both terrible quality and materials.  We have identified the best of the best of the artists, and we only produce the highest quality works.

Favorite Thing About The Business: It’s great to sell a product that everyone loves.

Worst Thing About The Business: The cost of customer acquisition

Biggest Challenge: Being able to communicate our product superiority and explaining that our paintings look much better in person than a photograph.