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Ausanee Mahagitsiri M'00 Opens Krispy Kreme In Bangkok

According to Financial Times, “As western corporations scratch their heads to work out how to make the most of Asia’s growth, it is sometimes worth remembering the tried and tested, like the combination of an established brand, lashings of sugar  and a pinch of hype.

Krispy Kreme Doughnuts opened its first Bangkok franchise shop last week, and every day the crowds are still queuing around the block to get their hands on the saccharine treat. On Tuesday the longest wait was five and a half hours, which is better than the 27-hour marathon put in by hard-core doughnut fans on opening day.

The reception has surprised even Ausanee Mahagitsiri, the franchisee, who fell in love with the Karamel Almond Krunch, the Chocolate Iced Custard Filled and their ilk while she was a student at Babson College in Massachusetts.”  To read more, click here.