President Schlesinger Q&A: PR Opportunities In Current Biz Climate
Ketchum’S Online Magazine featues a Q & A with President Schlesinger on opportunities he sees for PR. “In October 2009, Schlesinger moderated a panel discussion at the Council of PR Firms’ Critical Issues Forum. During that discussion, he made the following comment about public relations relative to the current environment:
‘Peter Drucker was right when he said, ’Underneath all of the world’s problems is a raft of entrepreneurial opportunities.’ This represents a colossal opportunity for folks like you to shed light on an incredibly difficult situation that we all face, as citizens and as practitioners of the art and science of public relations.'”
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