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Fitnesskeeper Receives $400,000 Seed-Stage Investment

Mass High Tech reports that Fitnesskeeper, Inc., founded by Jason Jacobs M’05, has received $400,000 seed-stage investment from LaunchCapital.

The company was founded in June 2008, and is based in Boston.  Jacobs is a runner who came up with the idea for RunKeeper while training for the Chicago Marathon, which he completed in October 2007.  During that training, he was using several existing sites and technologies to track his statistics and progress, and he became convinced that things could be done so much better than they are today.   It took a few months of planning, but he left his job in May 2008 and set out to launch RunKeeper.

RunKeeper is a mobile fitness platform that allows users to use the iPhone (and eventually other devices as well) to track fitness activities and share them with friends.

LaunchCapital addresses the capital needs of companies that are in the earliest stages of funding by providing a needed source of financing to companies that can quickly advance to the next level of development.