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An Idea Worth Toasting

A team of sophomores from Bryant University was awarded a $27,500 prize for developing a water purification business plan, as part of Babson College’s annual Ideas Into Action Business Plan Competition.

Led by Morgan Morris, the PURO team has designed a portable and customizable individual water filtration bottle.

The winner was selected from a group of three finalists, including two teams from Babson College.  Each team was given six minutes to deliver a rocket pitch followed by a Q&A session in front of a judging panel.

The award was presented shortly after the presentations at the 2009 Babson Entrepreneurship Forum.

– By Andrew Lightman M’11