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Babson Business: Rock Coast Media Inc.



  • Name of business: Rock Coast Media Inc.
  • Mission: To deliver best of breed customized search engine marketing and optimization solutions.
  • Year Began: 2003
  • Revenues: 5mm
  • Initial Investment: $2,000
  • Broke Even: 2005
  • Where: Newburyport, MA; San Francisco, CA
  • Partner: Greg Reilly;; 617-875-7472; Babson MBA student
  • Employees: 12
  • Founder's Past Life/Business: Ask Jeeves, Sapient, IDG Communications
  • How the Idea Began: “We identified opportunity in the marketplace to help small to medium sized businesses capitalize on the benefits of search marketing.” –Founder Josh Pike
  • Initial Preparation to Germinate Idea: Stephen and Josh had experience in the search engine market and used that knowledge to create the business plan.
  • Favorite Thing about the Business: The ability to help our clients be successful using our services. Often their marketing efforts do not return the kind of ROI that search marketing does. It is always rewarding to discuss our campaigns and hear great feedback from our clients.
  • Worst Thing about the Business: We do not field a very good softball team.
  • Biggest Challenge: Innovation is always a challenge, but it is critical that Rock Coast Media spends a great deal of time innovating our services so we can deliver the most relevant and efficient products to the marketplace.
  • Lesson Learned: A good office space is very important to morale and performance. If you are bummed out by where you have to go every day, it is very hard to be upbeat and positive.