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Journal Paper by Petty and Lindsey-Mullikin is "Highly Commended Winner"


Ross Petty                                                          Joan Lindsey-Mullikin

The Regulation of Practices that Promote Brand Interest:  A 3Cs Guide for Consumer Brand Managers by Babson Professors Ross Petty and Joan Lindsey-Mullikin—first published in the Journal of Product & Brand Management—has been selected as a Highly Commended Winner at the Emerald Literati Network Awards for Excellence 2007.  Emerald is a leading English language publisher of academic and professional literature in management, library services, and engineering.

Petty believes that it was the team effort of faculty working across disciplines that produced this award winning paper.”I think this really adds credibility to the Babson brand as being integrative,” said Petty.