Permanent Link: https://blogs.babson.edu/entrepreneurship/2019/10/17/your-brand-matters-how-to-position-your-brand-to-convert-and-connect/
What comes to people’s minds when you talk about your startup? Whether you know it or not, these recurring sentiments are the beginning of your venture’s brand. As founders, how can we start to shape a positive brand for our companies? Branding expert Doug Fox of Brand Fox told us that it is imperative to…
After a relaxing Memorial Day weekend, it was time to get back into the swing of things with the second week of the Summer Venture Program. The week begun with team updates. This was a chance for our fifteen teams to reflect on and share their successes of the previous week, ask each other for…
Positioning a business is harder than most people think. Often entrepreneurs have a hard time defining their businesses correctly. To help entrepreneurs in the Summer Venture Program, Mary Gale delivered insightful information about how to position your business. Entrepreneurs should have their own positioning statements for their business. A positioning statement is not an ad,…
